HEDDA is a Swedish brand launching in May 2025 by Hedvig Skogh – who has long dreamt of creating her own clothing label.

With a background in fashion design from Paris and sewing courses, international inspiration is combined with genuine craftsmanship.

We exist to inspire and encourage others to dare to follow their dreams – whether it's in fashion or life in general. Through our collections and presence on social media, we aim to create something more than just a brand – a feeling, a sense of belonging, and a community.

“The future plan is to open physical stores and create a space where you can be part of the journey”, says Hedvig.